Yokai, the spirits that affect people’s lives in mysterious ways, have always been invisible to the human eye. That is, until the main character happens upon a strange watch that allows him to see what has never been seen before. This is the base line of the Yokai Watch story and has been affecting a lot of people’s life in Japan and real-time addiction for not only kids but also for the adults these days.
The theme behind Youkai Watch is “Everyday life with Youkai”. The game is set in an average town called Sakura New Town, which might seem normal to most people, but it is actually bustling with all kinds of Japanese folklore monsters, known as youkai.
Hamee has two series of products on their site, the Youkai Watch Melamine Plates and the Melamine Cups, they have been officially Licensed and are very limited in numbers selling in Japan. Youkai Watch is catching on now in Japan and has fanatical fans. It’s just like Pocket Monster.